Citizen Science Step 2: Audience

Citizen Science has a very specific type of audience that engages with their products. After doing a little research, I discovered that these kind of people are typically of an older generation. They are around 50 to 60 years old. A lot of their users tend to have some sort of disability. They enjoy engaging on these products because it makes them feel they are a part of something big. They like to list this volunteer work on their resume as well as learn new things.

I took this information and created a persona of Citizen Science’s target audience. As I move forward in this project, I will be creating my own persona that reflects the product I will be designing.